Retention Marketing Manager

Description:

Retention Marketing Manager

Location – Dubai (UAE)

Skills:

• 5+ years’ of experience in Retention Strategies, CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
• Knowledge of tools such as Mixpanel, Webengage and Clevertrap.
• Hands-on Experience in user retention and engagement campaign execution
• Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
• Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits,conversion rates, latency, bounce rates, etc.
• Understanding of RFM, databases, SQL, Tableau etc is preferred
• Ability to effectively communicate and manage relationships with external vendors and partners.