Sales Head

 

Description:

We are seeking a strategic, results-driven Sales Head to lead and grow our HORECA business segment. The ideal candidate will bring a deep understanding of the FMCG market and established relationships within the hospitality industry. This role requires strong leadership, sharp commercial acumen, and the ability to build long-term partnerships with key accounts in the HORECA sector.

 

Key Responsibilities:

  • Develop and execute the HORECA sales strategy to achieve growth targets and market share expansion.
  • Identify, onboard, and manage key accounts including hotels, restaurants, cafes, catering companies, and institutional clients.
  • Lead, train, and motivate the HORECA sales team to achieve sales targets and performance KPIs.
  • Build and maintain strong relationships with chefs, F&B managers, procurement heads, and decision-makers.
  • Analyze market trends, customer needs, and competitor activity to refine the go-to-market approach.
  • Collaborate with marketing, logistics, and product teams to ensure alignment with sales goals.
  • Negotiate contracts, pricing, and trading terms with large clients and distributors.
  • Monitor and optimize sales performance, budgets, and forecasts for the HORECA channel.
  • Represent the company at industry events, trade shows, and client meetings to enhance visibility and credibility.

 

Requirements:

 

  • Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
  • Minimum 5–10 years of FMCG sales experience, with at least 4–5 years in the HORECA channel.
  • Proven success in leading high-performing sales teams and managing large HORECA accounts.
  • Strong network within the HORECA sector and understanding of foodservice buying cycles.
  • Excellent negotiation, communication, and relationship-building skills.
  • Analytical mindset with the ability to interpret data and make strategic decisions.
  • Willingness to travel locally or regionally as needed.

Organization HumLog
Industry Sales Jobs
Occupational Category Sales Head
Job Location Dubai,UAE
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 5 Years
Posted at 2025-05-01 3:58 pm
Expires on 2025-07-30