Search Engine Optimization Specialist

Description:

Job Responsibilities

- Develop optimization strategies that increase the company's search engine results rankings

- Research SEO keywords to use throughout the company's website and marketing materials

- Set measurable goals that demonstrate improvement in marketing efforts

- Monitor daily performance metrics to understand SEO strategy performance

- Efficiently communicate with other marketing professionals to align goals

- Collaborate with others within the marketing department to manage SEO strategy

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

Requirements

- Understanding of search engine algorithms and ranking methods

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

- Knowledge of keyword research and data mining tools

- Able to complete competitive analysis of other companies within the industry

- Excellent written and verbal communication skills (email, phone, etc.)

- Comfortable analyzing high volumes of data on a daily basis

- Familiarity with WordPress or other content management systems

- Experience with other aspects of marketing, such as customer growth and promotion, is a plus