Search Engine Optimization Specialist

 

Description:

You will be responsible for growing Paragon’s organic presence (search + on-site) and turning that visibility into qualified leads for our sales teams across Dubai and RAK.

 

You will:

• Build and execute a data-driven SEO & content strategy for paragonproperties.ae. 

• Work closely with leadership (COO, Sales Directors, Marketing) to tie SEO performance to closed deals and brokerage commission.

• Define KPIs, implement tracking, and be accountable for performance against those KPIs.

 

Key Responsibilities

 

Strategy & Ownership

• Own the SEO roadmap for Paragon across:

• Technical SEO (site health, crawlability, indexation, Core Web Vitals)

• On-page optimisation (landing pages for locations, communities, projects, services)

• Content strategy (articles, guides, community pages, investor content)

• Local SEO (Google Business Profiles, local intent, “near me” searches)

• Turn business goals (villa sales, off-plan, luxury leasing, RAK expansion, etc.) into prioritised SEO initiatives.

 

Technical & On-Site SEO

• Audit and optimise paragonproperties.ae for:

• Site structure, internal linking, canonicalisation, sitemaps

• Page speed and Core Web Vitals

• Mobile performance and UX on key lead pages

• Work with our developers / web team (or external devs where relevant) to implement technical changes and measure impact.

 

Content & Authority

• Plan and brief SEO-focused content that supports:

• Key communities (e.g. Arabian Ranches, Dubai Hills, Town Square, Marina, etc.)

• Buyer / investor journeys (guides, FAQs, process content)

• “Why Paragon” and exclusive / boutique positioning.

• Ensure content is search-led but brand-aligned and drives enquiries, not just impressions.

 

Analytics, Attribution & KPIs

• Set up and maintain tracking across:

• GA4 / analytics for organic sessions & behaviour

• CRM / lead forms for source/medium tracking and lead quality

• Rankings for a defined keyword set (communities, projects, “buy/rent in Dubai”, etc.)

• Build dashboards that connect:

• Organic traffic ➝ SEO leads ➝ viewings ➝ closed deals ➝ commission.

• Define and report monthly on agreed KPIs:

• Organic traffic to key pages

• Qualified SEO leads / enquiries

• Conversion rate from SEO traffic to enquiry

• Keyword rankings for priority themes

• Contribution of SEO to closed deals / revenue (with sales).

 

Experimentation & Continuous Improvement

• Run A/B tests or iterative experiments on key landing pages and forms to improve conversion rate.

• Proactively identify opportunities:

• New community pages

• New landing pages for campaigns / developments

• Fixes to drop-offs in the funnel.

• Propose and execute experiments with clear hypotheses and success criteria, document learnings.

 

Internal Collaboration & Reporting

• Work directly with leadership to:

• Agree annual targets and quarterly milestones.

• Review performance vs baseline and targets.

• Prepare simple, clear monthly performance reports and quarterly strategy reviews that management can actually act on (not vanity metrics).