Senior Manager



Role Profile:

  • Act as the interface and single point of contact from the Central Digital & Marketing Division with the brands across retail, food and beverage and wellness sectors
  • Expected to build in-depth brand knowledge by partnering with the Marketing Directors and Managers to understand the key brand business questions, their brand equities and knowledge gaps
  • Guide the Customer & Market Knowledge team to drive the business questions, research designs and approach which will inform the influencer strategy
  • Develop customer & country-based (UAE, KSA, Kuwait and Egypt) recommendation before business planning cycle with the Marcom team by brand to get the maximum out of the marketing budget
  • Deliver social influencer strategic campaign approach and content strategy with the brands in line with business/marketing objectives
  • Identify key influencers/content partners to work with and keep the roster up to date in line with market advances
  • Ensure influencer engagement with the brand and over time understand what builds influencer brand advocacy across all business sectors
  • Localised consumer relevant approach to ensure audience engagement
  • Follow through with the Marketing Communication team and other divisions within the Digital division (Ecom, CRM, CS, Data Sciences) to bring plans to life in a customer centric OMNI channel approach
  • Measure campaign impact in a databased approach linking back to business/marketing objectives
  • Build capabilities within the individual brands and across the whole marketing organization
  • A critical analytical eye on the business to proactively spot possibilities of growth and reach out to make them happen



  • Strong business acumen and analytical capabilities
  • Strong people coach & consumer passionate
  • Great Collaborators, will work and influence the organization by inspiring and adding value not by authority
  • Coaching and capability building
  • Inspirational speakers (will be playing a strong role in capability building across the organization)


  • Influencer and content and/or PR experience
  • Existing relationships with both media and influencers regionally
  • Deep understanding of current and immerging social channels
  • Ability to create unique concepts to cut through the clutter and engage with both the influencer and their audiences
  • Arabic language an advantage

Organization Alshaya Group
Industry Digital Marketing / SEO / SMM Jobs
Occupational Category Senior Manager
Job Location Dubai,UAE
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2021-09-06 8:17 am
Expires on 2023-03-04