Description:
We’re representing a leading cultural organization seeking an experienced Senior Marketing Officer to support the planning, execution, and delivery of integrated marketing campaigns. This role focuses on promoting exhibitions, programmes, and permanent offerings to drive awareness and audience engagement locally, regionally, and internationally.
Key Responsibilities
- Plan, manage, and deliver integrated marketing campaigns, including budgets, timelines, media planning, and content production.
- Lead campaigns for exhibitions, programmes, and targeted audience segments aligned with core offerings.
- Coordinate marketing schedules across internal departments and support wider programme objectives.
- Develop cross-promotional initiatives with partners, including tourism and travel trade.
- Manage relationships with agencies, production houses, digital suppliers, and other external partners.
- Oversee the creation of marketing materials such as advertisements, newsletters, films, and marketing messaging.
- Use data-driven insights to track performance and optimize campaign delivery.
- Support budget tracking, invoicing, and reconciliation processes.
What We Are Looking For
Education
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Master’s degree is an advantage.
Experience
- Minimum 3 years’ experience in communications or marketing within a museum, heritage, leisure, or tourism environment.