Description:
The Senior Partner Marketing Manager owns how Recorded Future shows up with its partners across EMEA and APJ. This role leads partner and technology alliances marketing for both regions, improving partner readiness and driving partner-led pipeline. You'll connect channel sales, field marketing, technology alliances, and the broader marketing team, and you'll be measured on partner readiness and shared partner-sourced pipeline.
What You'll Do:
- Own the partner marketing strategy, frameworks, and playbooks for EMEA and APJ across distributors, resellers, and service providers
- Run a quarterly partner marketing planning process with channel sales and marketing, prioritizing by partner performance, strategic fit, pipeline potential, and budget
- Make sure a defined share of regional field marketing budgets goes to partner-led pipeline activity, while final spend decisions stay with field marketing
- Manage the central partner marketing budget and any MDF and co-op funds, including allocation, approvals, and ROI reporting
- Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers, solution-led listings, and joint go-to-market initiatives
- Work with Mastercard's channel organization on joint marketing and go-to-market opportunities
- Lead partner enablement across both regions, including newsletters, webinars, training, partner summits, and sales kickoffs
- Own partner collateral and co-branded content, ensuring consistent partner use of the brand
- Be the main point of contact between marketing, regional channel teams, and the partners, including marketing content on the Channeltivity portal
- Represent partner marketing needs with sales operations on lead routing, deal registration SLAs, and partner reporting
- Report on marketplace performance, partner readiness, and budget ROI, and share accountability with channel and field marketing for partner-sourced pipeline
What You'll Bring:
- 5 or more years of B2B marketing experience, with significant time in channel, partner, or alliances marketing (required)
- Direct experience building and running a partner marketing strategy and planning process across multiple regions (required)
- Experience working through influence with channel, sales, and marketing teams who own their own budgets (required)
- Experience managing MDF or co-op funds and tying partner programs to pipeline and ROI (required)
- Hands-on cloud marketplace experience with AWS or Microsoft, including private offers and co-sell programs
- Experience building partner enablement programs and running marketing across EMEA and APJ
- Working knowledge of Salesforce, PRM tools, and marketing automation
- Ability to turn technical security concepts into messaging partners can use
- Cybersecurity or technical enterprise B2B background strongly preferred