Description:
Our client, a fast-growing organisation within the financial services sector, is looking to appoint an experienced SEO & Digital Marketing Specialist to drive its digital marketing strategy.
Roles & Responsibilities
- Develop and implement SEO strategies to improve organic search rankings and website traffic
- Lead Generative Engine Optimisation (GEO) initiatives to increase visibility across AI-powered search platforms
- Conduct keyword research, competitor analysis and technical SEO audits to identify growth opportunities
- Optimise on-page, off-page and technical SEO to improve overall website performance
- Work closely with developers to enhance website speed, functionality and user experience
- Manage and optimise Google Ads and other paid search campaigns
- Monitor campaign performance, budgets, bidding strategies and audience targeting to maximise ROI
- Improve website conversion rates through landing page optimisation, A/B testing and user journey enhancements
- Track and analyse website traffic, rankings and campaign performance using Google Analytics, Search Console and other digital marketing tools
- Produce regular performance reports with clear insights and recommendations
- Identify new opportunities to increase traffic, generate leads and improve online performance
- Stay up to date with SEO, PPC, AI search and digital marketing trends, implementing best practices where appropriate
- Collaborate with internal teams to ensure digital marketing activity supports wider business objectives
Key Requirements
- Proven experience in SEO, PPC and digital performance marketing
- Strong understanding of technical, on-page and off-page SEO
- Experience managing and optimising Google Ads campaigns
- Knowledge of Generative Engine Optimisation (GEO) and AI-powered search technologies
- Experience with Conversion Rate Optimisation (CRO), A/B testing and website optimisation
- Strong working knowledge of Google Analytics, Google Search Console, Google Tag Manager and other digital marketing platforms
- Highly analytical with the ability to interpret data and turn insights into measurable improvements
- Commercially focused with a proven track record of increasing website traffic, lead generation and conversions
- Excellent communication, organisational and stakeholder management skills
- Previous experience within financial services, professional services or a B2B environment would be advantageous