Description:
The Social Media Executive will be responsible for maintaining our company’s social media platforms. You will also be responsible for creating captivating content for all social media pages, monitoring user engagement and analyzing feedback.
Key Responsibilities
- Develop engaging, creative, innovative content for regularly scheduled posts, which enlightens audiences and promotes brand-focused messages.
- Coordinate social media messaging and optimize content within each social media platform.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Monitor and develop reports on competitor activity within social media space.
- Schedule social media posts.
- Develop engaging social media strategies.
- Engage followers with regular company updates.
- Create brand awareness to gain audience attention.
- Respond to the comments on social media on time.
- Create paid social media campaigns for advertising.
- Monitor social media metrics and ROI.
- Analyze social media trends.
- Prepare social media engagement and activity reports.
- Coordinate and collaborate with Graphic Designers, Videographers, and other team members.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Job Specification
- Bachelor's degree in Marketing, Communication, or related field
- A minimum of 1-2 years’ experience in a similar role.
- Proven work experience in a similar role.
- Ability to understand the engagement metrics and KPI’s.
- Excellent knowledge of research requirements for social media strategy.
- Sound knowledge of social media scheduling platforms such as Hootsuite, Buffer, and others.
- Outstanding proofreading, editing skills, oral and written communication skills.
- Ability to work for long periods of time as and when required.
- Sound knowledge of paid social media advertising.
- Ability to write catchy content and a keen eye for details.
- Ability to manage multiple projects and prioritize them.
- In-depth understanding of various social media platforms and their algorithm changes.
- Good organizational and time management skills.