Social Media Manager

Description:

This role is responsible for leading Manchester City's UAE social media activity across multiple platforms, making sure content supports the brand, engages audiences and contributes to wider marketing goals. You will help build a clear and consistent digital presence that reflects the Club's identity while staying relevant to local audiences and the football schools community.

Day to day, you will plan, create, schedule and publish content across channels including Instagram, Facebook, LinkedIn, TikTok, YouTube and emerging platforms. You will bring ideas to life through compelling copy, imagery, video and stories, while monitoring trends, competitor activity and platform updates so the content stays fresh, effective and aligned to audience behaviour. You will also support paid social activity, manage calendars and contribute to continuous improvement through reporting and insight.

The role works closely with coaches, marketers, content specialists and external partners, so clear communication and collaboration will be central to your success. You will also help manage community interactions professionally, support influencer or creator activity where relevant, and work within a regulated environment that requires careful attention to safeguarding and responsible communication.

What You'll Bring

⚽ Experience managing social media for a sports, football, lifestyle or similarly audience-led brand.

⚽ Ability to develop and deliver social media strategies, content calendars and campaign plans that support business goals.

⚽ Experience creating platform-specific content, with confidence writing clear, engaging copy for different audiences and channels.

⚽ Ability to manage community engagement professionally, including comments, messages and customer enquiries.

⚽ Experience analysing performance data and producing reports with practical insights and recommendations.

⚽ Comfortable working with creative teams and supporting paid social, content capture or basic editing tools when needed, alongside a willingness to work within safeguarding requirements.