Description:
The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s Social Media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s Social Media campaign KPI’s are aligned with the marketing objectives.
Digital Experience
- Digital knowledge and experience managing digital ad campaigns preferred
- Understanding of SEO (Search Engine Optimization)
Social Media
Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential
- Experience with Facebook and Google advertising and analytics
Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:
Social Media Strategy
- Review competitor’s social media
- Set clear and specific goals and objectives for all social media channels individually
- Discuss key themes and messages
- Discuss content style
- Discuss graphic style
- Discuss and develop video style
- English vs Arabic
- Knowledge of Key dates (International and National days)
- Meet with client to review social media strategy
- Approve final social media strategy with client and eWavelength
- Ensure final client sign off before proceeding with campaign
Campaigns
- Suggest campaign themes and promotional ideas for social
- Produce Campaign calendar high level
- Review incentives and competitions
- Develop Project Plan & Handover dates
- Boosting strategy High level
- Agree on last-minute request timeline
- Review
- Approve
- Sign off
Posting
- Write posts
- Discuss posts with graphic designer
- Create design with image preview
- Send first draft
- Review
- Update edits
- Finalise design
- Purchase images
- Review
- Approve
- Sign off
Community Management
- Agree strategy for managing the online community
- Set up discussion boards
- Write guidelines for responding to comments
- Agree approach
- Write standardised answers
- Social media guidelines and policy
- Branded style for posts
- Tone of voice
- Discuss
- Agree
Reporting
- Reporting (daily, weekly)
- Analytics Reports
- ROIs
Relationship Management
- It is essential to have developed and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
- Work closely with client and graphic designer for delivery of digital assets
- Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives
- Develop and maintain strong stakeholder relationships
Minimum Experience, Educational Qualifications, Technical Knowledge
Min 1-4 years of Digital and Social media experience
Diploma level as a minimum
- Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
- Proficient in Facebook and google analytics
- Already worked with social media/marketing agencies when they have run teams or ran big corporate campaigns.
Skills and Abilities
- Social media experience managing social media ad campaigns and reporting
- Ability to write authentic copy that is reflective of the tone and voice of the client’s brand
- Ability to work closely with client and graphic designer to deliver creative assets required
- Strong relationship management skills with Internal and External stakeholders
- Strong communication skills
- Ability to identify potential negative or crisis management situations across client’s social media platforms
- Continual monitoring of client’s competitor’s social media platforms
- Ability to translate and communicate data into actionable items
- Excellent time management skills
- High attention to detail
- Ability to work under tight deadlines
- Drive sales
- Drive awareness
- Drive customer experience through social media
Other requirements:
Demonstrated experience creating, implementing and monitoring social media campaigns
Weekly reporting on social media campaign performance KPIs and ROI
Ability to work with multicultural teams in a professional manner
PowerPoint and Excel