Social Media Manager



The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s Social Media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s Social Media campaign KPI’s are aligned with the marketing objectives.

Digital Experience

  • Digital knowledge and experience managing digital ad campaigns preferred
  • Understanding of SEO (Search Engine Optimization)

Social Media

Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential

  • Experience with Facebook and Google advertising and analytics

Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:

Social Media Strategy

  • Review competitor’s social media
  • Set clear and specific goals and objectives for all social media channels individually
  • Discuss key themes and messages
  • Discuss content style
  • Discuss graphic style
  • Discuss and develop video style
  • English vs Arabic
  • Knowledge of Key dates (International and National days)
  • Meet with client to review social media strategy
  • Approve final social media strategy with client and eWavelength
  • Ensure final client sign off before proceeding with campaign


  • Suggest campaign themes and promotional ideas for social
  • Produce Campaign calendar high level
  • Review incentives and competitions
  • Develop Project Plan & Handover dates
  • Boosting strategy High level
  • Agree on last-minute request timeline
  • Review
  • Approve
  • Sign off


  • Write posts
  • Discuss posts with graphic designer
  • Create design with image preview
  • Send first draft
  • Review
  • Update edits
  • Finalise design
  • Purchase images
  • Review
  • Approve
  • Sign off

Community Management

  • Agree strategy for managing the online community
  • Set up discussion boards
  • Write guidelines for responding to comments
  • Agree approach
  • Write standardised answers
  • Social media guidelines and policy
  • Branded style for posts
  • Tone of voice
  • Discuss
  • Agree


  • Reporting (daily, weekly)
  • Analytics Reports
  • ROIs

Relationship Management

  • It is essential to have developed and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
  • Work closely with client and graphic designer for delivery of digital assets
  • Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives
  • Develop and maintain strong stakeholder relationships


Minimum Experience, Educational Qualifications, Technical Knowledge

Min 1-4 years of Digital and Social media experience

Diploma level as a minimum

  • Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
  • Proficient in Facebook and google analytics
  • Already worked with social media/marketing agencies when they have run teams or ran big corporate campaigns.


Skills and Abilities

  • Social media experience managing social media ad campaigns and reporting
  • Ability to write authentic copy that is reflective of the tone and voice of the client’s brand
  • Ability to work closely with client and graphic designer to deliver creative assets required
  • Strong relationship management skills with Internal and External stakeholders
  • Strong communication skills
  • Ability to identify potential negative or crisis management situations across client’s social media platforms
  • Continual monitoring of client’s competitor’s social media platforms
  • Ability to translate and communicate data into actionable items
  • Excellent time management skills
  • High attention to detail
  • Ability to work under tight deadlines
  • Drive sales
  • Drive awareness
  • Drive customer experience through social media

Other requirements:

Demonstrated experience creating, implementing and monitoring social media campaigns

Weekly reporting on social media campaign performance KPIs and ROI

Ability to work with multicultural teams in a professional manner

PowerPoint and Excel

Organization eWavelength Digital Marketing
Industry Digital Marketing / SEO / SMM Jobs
Occupational Category Social Media Manager
Job Location Abu Dhabi,UAE
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2021-09-29 1:09 pm
Expires on 2023-03-05