Description:
The Social Media Manager must be based in Abu Dhabi. The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s Social Media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s Social Media campaign KPI’s are aligned with the marketing objectives.
Digital Experience
- Digital knowledge and experience managing digital ad campaigns preferred
- Understanding of SEO (Search Engine Optimization)
Social Media
- Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential
- Experience with Facebook and Google advertising and analytics
Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:
Social Media Strategy
- Review competitor’s social media
- Set clear and specific goals and objectives for all social media channels individually
- Discuss key themes and messages
- Discuss content style
- Discuss graphic style
- Discuss and develop video style
- Photography skills
- Knowledge of Key dates (International and National days)
- Meet with client to review social media strategy
- Approve final social media strategy with client and eWavelength
- Ensure final client sign off before proceeding with the campaign
Campaigns
- Suggest campaign themes and promotional ideas for social
- Produce Campaign calendar high level
- Review incentives and competitions
- Develop Project Plan & Handover dates
- Boosting strategy High level
- Agree on last-minute request timeline
- Review
- Approve
- Sign off
Posting
- Write posts
- Discuss posts with graphic designer
- Create design with image preview
- Send first draft
- Review
- Update edits
- Finalise design
- Purchase images
- Review
- Approve
- Sign off
Community Management
- Agree strategy for managing the online community
- Set up discussion boards
- Write guidelines for responding to comments
- Agree approach
- Write standardised answers
- Social media guidelines and policy
- Branded style for posts
- Tone of voice
- Discuss
- Agree
Reporting
- Reporting (daily, weekly)
- Analytics Reports
- ROIs
Relationship Management
- It is essential to have developed and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
- Work closely with client and graphic designer for delivery of digital assets
- Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives
- Develop and maintain strong stakeholder relationships
Minimum Experience, Educational Qualifications, Technical Knowledge
Min 1-4 years of Digital and Social media experience
Diploma level as a minimum
- Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
- Proficient in Facebook and google analytics
- Already worked with social media/marketing agencies when they have run teams or ran big corporate campaigns.
Skills and Abilities
- Social media experience managing social media ad campaigns and reporting
- Ability to write authentic copy that is reflective of the tone and voice of the client’s brand
- Ability to work closely with client and graphic designer to deliver creative assets required
- Strong relationship management skills with Internal and External stakeholders
- Strong communication skills
- Ability to identify potential negative or crisis management situations across client’s social media platforms
- Continual monitoring of client’s competitor’s social media platforms
- Ability to translate and communicate data into actionable items
- Excellent time management skills
- High attention to detail
- Ability to work under tight deadlines
- Drive sales
- Drive awareness
- Drive customer experience through social media
Other requirements:
Demonstrated experience creating, implementing and monitoring social media campaigns
Demonstrated experience creating content
Ability to work with multicultural teams in a professional manner
PowerPoint and Excel
Fluent in English