Description:
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Responsibilities
- Develop social media strategy
- Create original content
- Provide data analysis and metric reporting for clients
- Plan and implement organic social media strategies in support of brand and business goals, driving revenue, awareness, engagement and traffic for all Steakers Original brand
- Own development of daily content calendars designed to increase the audiences and drive product awareness
- Oversee social editorial calendar and posting, maintaining visual and conceptual consistency and taking into account Steakers Original brand objectives; strategize ongoing content themes, including the look and feel, to foster and grow brands’ social presence
- Spearhead and execute live-capture strategy and storytelling, both photo and video
- Write all social media captions across channels, create Instagram Stories, and spearhead trial and strategies on new social media platforms like TikTok and Clubhouse
- Research competitive landscape to identify seasonal trends, strategic initiatives, best practices and social innovation
- Monitor and analyze social trends & metrics to propose effective strategies for growth; provide ongoing performance reports
- Identify brand-right influencers, develop relationships, and manage ongoing paid influencer campaigns and activations
Qualifications
- Proficiency in many social media platforms
- 3+ years of social media experience OR Preferably experience with content marketing for a direct to consumer brand
- Idea generator—ability to brainstorm new ways to bring the brand to life on social media<br><br>Food photography experience and ability to capture ongoing content
- Exceptional multi-tasking and time management skills; detail-oriented
- Ability to manage multiple priorities and thrive in a fast-paced environment
- Detail- and results-oriented self-starter with disciplined practices and ability to exercise independent judgment
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)