Social Media Marketing Executive

Description:

Responsibilities

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitors and develops reports on competitor activity within social media spaces

Qualifications

• Experience and successful track record of creative content and campaign planning.
• Strong social media and communication skills.
• Proficient in the use of all social media channels.
• Self-starter with confidence to work on own initiative and liaise with key stakeholders in the business.