Social Media Specialist

Description:

• Support with development of the company’s social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Implement of the social media strategy, ensuring that brand messages are consistent
• Plan and manage social media campaigns
• Define the most important social media KPIs
• Measure and report on the performance and success of all social media campaigns and assess against goals (conversion rates, ROI and KPI’s) and continuously improve by capturing and analyzing the appropriate social data/metrics and insights and then acting on the information
• Create, publish and manage content on all social media platforms, including but not limited to Facebook, Twitter, Instagram, Tik Tok, Snapchat, etc. to grow an audience, increase engagement, build brand awareness, and ensure visibility of the company’s social content
• Create and manage the Maison Des Fleurs social media calendar, and ensure consistency with other PR and marketing activities
• Work with copywriters and designers to ensure content is informative and appealing
• Stay up to date with the latest social media, trends, best practices and technologies as well as any new platforms
• Review new and emerging technologies and keep the company aware of developments in social media marketing
• Continuously research market conditions and competitor data
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of social media objectives

Key Requirements

• Bachelor’s degree in Marketing or related field, graphic design abilities are a plus but not a requirement
• Minimum of 3-5 years previous experience in a similar role
• Strong understanding of current online social media marketing concepts, strategy and best practice
• Experience in identifying target audiences and developing campaigns that engage and motivate the target audience
• Research and analytical skills
• Excellent knowledge of all existing social media platforms, including but not limited to Facebook, Twitter, Tik Tok, Snapchat, LinkedIn, Pinterest, Instagram.
• UAE driving license and vehicle.