Description:
We are looking for an experienced Lead Developer to take ownership of our WordPress + WooCommerce ecosystem and its integrations with our backend solutions. This role requires expertise in API development, automation tools, and CRM integrations, specifically Google Analytics, Meta (Facebook) tracking, and HubSpot.
The ideal candidate will ensure the smooth operation of our digital infrastructure, optimize system performance, and lead innovative improvements to support our business ever growing needs.
Key responsibilities
- WordPress & WooCommerce Development: Maintain, optimize, and extend our WordPress-based website and WooCommerce store to ensure a seamless customer experience.
- API Integration & Management: Develop and maintain API connections between WordPress/WooCommerce and various third-party platforms, including our financial solution, booking system, reservation system, CRM, and POS.
- CRM & Analytics Integrations: Implement and manage Google Analytics, Meta tracking, and HubSpot integrations to ensure accurate data tracking, reporting, and marketing attribution.
- Zapier & Automation: Build and optimize automation workflows using Zapier to improve efficiency across business processes.
- Performance & Security Optimization: Monitor and enhance website speed, security, and scalability, ensuring best practices in coding and security compliance.
- Technical Leadership & Documentation: Provide technical guidance, maintain software documentation, and support internal stakeholders on digital infrastructure needs.
Required skills & qualifications
Technical Skills
- Expert-level proficiency in WordPress & WooCommerce
- Strong API development and integration experience (RESTful APIs, OAuth, Webhooks)
- Proven experience with Google Analytics & Meta Pixel setup, tracking, and reporting
- Hands-on experience integrating and managing HubSpot CRM
- Advanced knowledge of Zapier for workflow automation
- Strong PHP, JavaScript, HTML, CSS skills
- Experience with MySQL databases and query optimization
- Familiarity with Git version control and deployment best practices
- Experience with cloud hosting solutions (AWS, DigitalOcean, or similar)
Soft skills
- Strong problem-solving abilities and analytical thinking
- Effective communication skills to collaborate with cross-functional teams
- Ability to work independently and take ownership of digital projects
- Passion for continuous learning and staying updated on industry trends
- Strong documentation skills to ensure smooth knowledge transfer
Preferred qualifications
- Experience working with financial, booking, reservation, and POS systems
- Knowledge of server-side performance optimization (caching, CDN, etc.)
- Experience with modern front-end frameworks (React, Vue.js) is a plus
- Familiarity with AI-driven marketing and personalization tools