Description:
At CrowdStrike, we are “fanatical about the Customer” at every point in their buying/deployment journey and we are equally passionate about our Partners who regularly play a key role in this experience.
This critical new Sr. Marketing Manager role will have ownership for driving Field, Customer Advocacy and Channel initiatives and programs within the region. They will liaise with and support the existing Global Customer Reference Program, to equally work with Channel in supporting the development and delivery of Field marketing initiatives with, to and through our Sales Organisation and Channel community.
The successful candidate will have excellent organizational skills and the proven ability to work and communicate cross-functionally, internally with key stakeholders within CrowdStrike and externally.
The ability to listen to what our Sales, Customers and Partners need in order to be successful will be a fundamental element of this role as is educating our internal teams on the learnings while supporting them in the construction of marketing programs enhancing the experience for all META Customers and global programs. He/she is also expected to execute marketing initiatives flawlessly and must demonstrate instances where he/she has a proven ability to successfully grow a business.
What You’ll Do
- Support the development of marketing plans to build pipeline and drive revenue goals in the META market
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Oversee the implementation of the marketing strategy established, creating and executing tailored programs including bespoke in-person/virtual seminars, industry events, meeting maker programs, thought leadership, executive conferences & roundtables
- Collaborate effectively with enterprise field marketing managers to ensure cohesive and jointly leveraged efforts
- Track lead flow from campaign response through to pipeline generation, suggest and collaborate with Sales Development to improve conversion metrics and surpass goals
- Identify new business opportunities and review continually changes to the market, customer trends of the activities, helping adjust the marketing plans if necessary
- Build & provide tools and materials to enable the sales team to function effectively
- Manage and measure marketing campaign costs, reporting on the effectiveness using pre-determined KPIs
- Utilize data for marketing campaigns, interrogating the organization’s databases and external data
- Negotiate with agencies and secure agreements on the production of promotional materials\
- Build a cohesive marking system to ensure the effectiveness of delivering the outmost successful campaigns tailored for each of the sub-regions
What You’ll Need
- Must have demonstrable regional marketing experience supporting field sales organizations and channel partners.
- Must have proven experience in growing a business by translating sales goals into credible marketing plans.
- Must be able to demonstrate an understanding in the different cultural dynamics across the META region.
- Must possess budget management and forecasting skills.
- Excellent collaboration skills in working cross-functionally with sales organization, corporate marketing, peers and channel teams. We are looking for a great communicator with good presentation skills.
- Excellent organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
- Must demonstrate experience in managing and negotiating vendor contracts.
- Experience in tracking and measuring marketing events, programs and metrics.
- Bachelor’s degree or equivalent (10-12+ years) of relevant marketing experience with high-tech B2B, including 5+ years working in advocacy.
- Excellent verbal and written communication skills, ideally with previous experience conducting interviews with Customers/Partners to all levels (including C-Suite) at company and industry events for the purpose of story-telling outputs.
- Background interacting with Customers from all segments including varied sizes, solution providers, distribution and resellers.
- Exceptional project and program management experience along with organizational and interpersonal skills. Demonstrated ability to take initiative in a challenging, fast-paced environment with multiple priorities.
- Highly motivated, energetic and positive individual with a proven track record and reputation of exceptional results operating in a cross-functional team environment.