Brand Manager

Description:

AP Executive are sole agency to a crypto currency exchange company based in Dubai, UAE. They are looking to hire an experienced brand manager with crypto and / or fintech experience. This role requires a deep understanding of the crypto market, blockchain technology, and the ability to create a compelling and cohesive brand image. As brand manager you will collaborate with cross-functional teams to ensure brand consistency and resonance with the target audience.

Responsibilities will include brand Strategy by developing and implementing a comprehensive brand strategy aligned with the company's mission, values, and business objectives. Defining the brand positioning and differentiation within the competitive landscape of the crypto industry. Brand identity and design, by overseeing the creation and maintenance of a strong visual identity, including logos, colour schemes, and other brand elements. Ensuring consistency in brand representation across all marketing materials and communication channels. Delivering content and messaging by developing and communicating a consistent brand voice and messaging that resonates with a global target audience. Collaborating with marketing and content teams to create compelling and on-brand content. Community Building by ostering a positive brand image within the crypto community through active engagement and participation. Developing and executing strategies to enhance brand loyalty and advocacy. Creating partnerships and collaborations: Identifying and pursuing strategic partnerships and collaborations that align with the brand's values and objectives.