Digital & Comms Manager

Description:

We're looking for a driven Digital & Comms Manager to lead the school's marketing strategy and generate enrolment enquiries from day one.

What you'll own:

- Performance marketing (Google Ads, Meta, TikTok, etc.) to generate qualified enquiries at the target cost per lead.

- SEO (on-page, local SEO, and Google Business Profile).

- Managing partnerships with education portals (Edarabia, WhichSchoolAdvisor) and regional media (Khaleej Times, Gulf News).

- Social media strategy, content planning, creative briefs, and community management.

- Storyboarding and shot lists for launch videos featuring leadership, learners, campus life, and more.

- PR and influencer partnerships targeting parents and family audiences.

- Planning and promoting open houses, campus tours, and launch events to drive enquiries.

- Managing website content and coordinating updates with IT and web vendors.

- Overseeing the marketing budget and managing external agencies and vendors.

What we're looking for:

- Proven experience in performance marketing and lead generation, ideally in education or a similar sector.

- Strong SEO knowledge.

- Excellent written English, copywriting, and communication skills.

- Someone who can develop strategy and execute it effectively.

- Experience managing budgets and external agencies/vendors.

- UAE education market experience is a strong advantage.