Digital Marketing & Business Development Specialist

Description:

This is a full-time hybrid role for a Digital Marketing & Business Development Specialist, based in Dubai with some work from home acceptable. The Specialist will be responsible for developing and executing digital marketing strategies, managing social media campaigns, analyzing web analytics, and enhancing online marketing efforts. Additionally, the Specialist will liaise with clients to understand their business needs, facilitate strategic partnerships, and support in organizing promotional events.

Qualifications

• Proficiency in Social Media Marketing, Digital Marketing, and Online Marketing
• Experience with Web Analytics
• Strong Communication skills
• Excellent project management and organizational skills
• Ability to multitask and work under tight deadlines
• Experience in international relationship management is a plus
• Bachelor's degree in Marketing, Business, or related field

🎯 Key Skills & Responsibilities

• SEO & SEM strategy development
• Google Ads campaigns & ad formats (Search, Display, Video, etc.)
• Analytics & performance optimization (Google Analytics, Meta Insights)
• KPI planning, campaign goals, and milestone tracking
• Branding and creative content direction
• Weekly lead generation and conversion efforts
• Market research and competitive analysis
• Driving service occupancy and engagement
• Collecting and interpreting client feedback for enhancement
• Social media management (Instagram, LinkedIn, TikTok, etc.)