Digital Marketing Executive

Description:

Ektifa is currently looking to hire a talented and performance-driven Digital Marketing Executive to join its Marketing department in Sharjah. This role is well-suited for a creative and analytical professional who thrives in a fast-paced environment and is passionate about executing impactful digital campaigns that drive measurable results.

The ideal candidate will be responsible for managing multi-channel marketing efforts, optimizing campaign performance, and supporting brand growth through innovative strategies and data-driven decision-making.

Key Responsibilities:

• Plan, implement, and manage digital marketing campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and YouTube

• Conduct in-depth market research and competitor analysis to identify target audiences and uncover growth opportunities

• Optimize paid advertising campaigns by managing budgets, keywords, ad creatives, and performance metrics

• Apply SEO best practices to enhance organic search rankings and website visibility

• Support the execution of social media strategies while tracking engagement and campaign effectiveness

• Assist in influencer marketing campaigns, including coordination, execution, and ROI tracking

• Contribute to trade marketing initiatives and integrated cross-channel campaigns

• Monitor brand reputation by tracking online mentions, reviews, and emerging market trends

• Analyze and report campaign performance, including website traffic, lead generation, and return on investment

• Collaborate with internal teams and external agencies to ensure smooth campaign execution

• Stay up to date with the latest digital marketing tools, trends, and industry developments

Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related discipline

• Minimum of 2+ years of practical experience in digital marketing

• Hands-on experience with Google Analytics and Google Ads platforms