Erformance Marketing Specialist

 

Description:

We are a forward-thinking digital agency dedicated to delivering exceptional marketing results for our clients across the GCC region. With a focus on measurable outcomes, we specialize in creating performance-driven campaigns that align with market trends and resonate with diverse audiences.

We’re seeking a Performance Marketing Specialist with expertise in the UAE or GCC market to join our team and spearhead high-impact, data-driven campaigns for our clients.

 

 

Key Responsibilities:

 

Campaign Strategy & Execution:

• Develop, execute, and optimize performance marketing campaigns across digital platforms including Google Ads, Facebook/Instagram Ads, LinkedIn, and TikTok.
• Ensure campaigns are tailored to the GCC market, taking into account cultural nuances and audience behaviors.

Data-Driven Optimization:

• Monitor and analyze campaign performance metrics (CTR, CPC, ROI, etc.) and implement real-time optimizations to improve results.
• Conduct A/B testing to refine strategies and ensure optimal campaign effectiveness.

Budget Management:

• Manage campaign budgets efficiently to maximize return on investment (ROI).

• Allocate resources effectively across platforms and channels to meet client objectives.

Content Collaboration:

• Work with creative teams to develop ad creatives and messaging that resonate with target audiences.

• Ensure consistency in branding and messaging across all campaign assets.

Market Insights & Trends:

• Stay updated on the latest performance marketing trends and platform updates in the GCC region.

• Conduct competitor analysis and research to identify opportunities for growth.

Client Reporting:

• Prepare detailed performance reports and provide insights to clients on campaign success and areas for improvement.
• Present actionable recommendations to enhance future campaigns.

 

 

 

Requirements:

 

Experience:

• 3-5 years of experience in performance marketing, with a proven track record in the UAE or GCC markets.
• Demonstrated success in managing and optimizing paid campaigns across multiple platforms.

 

Skills:

• Expertise in digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and TikTok Ads.
• Strong analytical skills and familiarity with tools like Google Analytics, Data Studio, or similar platforms.
• Solid understanding of audience targeting, retargeting, and conversion optimization.

Attributes:

• Results-oriented with a data-driven mindset.
• Ability to work independently while collaborating effectively with a team.
• Excellent communication and presentation skills.