Description:
Reporting directly to the CEO, the Global Sales Director will own Dragons' global commercial growth and sales execution — scaling revenue across priority markets (GCC + Europe) while ensuring every touchpoint reflects the brand's luxury standards.
This is a leadership role for someone who can do both: luxury client and trade leadership (taste, discretion, white-glove service, designer ecosystem credibility) and commercial growth leadership (pipeline discipline, conversion, forecasting, margin protection without discount behavior).
Key Responsibilities
Global Revenue Leadership & Strategy
- Own global sales strategy across priority regions and channels, aligned with CEO growth ambitions
- Set annual and quarterly targets and translate them into actionable plans by market and channel
- Protect pricing architecture and margin discipline; ensure growth is luxury-correct
Trade & Designer Ecosystem Growth
- Build a designer-first commercial strategy to win and repeat high-value projects
- Develop programs for interior designers, architects, and specifiers (tools, terms, service model, referral logic)
- Establish key account structures for top designers and project partners
UHNW Clienteling & Direct Sales
- Build a high-touch clienteling approach for UHNW families: curated outreach, referrals, private appointments
- Ensure proposals, presentations, and follow-up cadence feel bespoke and premium, never transactional
- Maintain service standards across complex customization and long sales cycles
Channel & Partnership Expansion
- Build a structured partner strategy across premium import showrooms, bespoke fit-out and interior studios, and select luxury retail partnerships where brand fit is protected
- Negotiate commercial terms and collaboration models that protect exclusivity and brand equity
Sales Operations & Governance
- Implement disciplined CRM standards, pipeline definitions, and forecasting cadence
- Create CEO-level dashboards: pipeline health, conversion, margin, market performance, top accounts
- Build a consistent proposal and contract process for complex bespoke projects
Team Leadership & Scaling
- Structure and lead the global sales organization as needed (regional leads, key account and trade roles)
- Coach performance, elevate standards, and build a luxury-caliber sales culture
- Collaborate tightly with Marketing, Design, and Operations so sales commitments match delivery reality
Your Profile
Must-have:
- Senior luxury sales leadership experience (luxury lifestyle, interiors, furniture, hospitality, collectible design, or adjacent)
- Proven track record selling to HNW/UHNW clients and/or winning trade and designer-led projects
- Strong commercial instincts: pricing, margin, negotiation, and long-cycle pipeline discipline
- Credibility and relationship-building skill with interior designers, architects, and project intermediaries
- Operational rigor: CRM, forecasting, KPI ownership, structured follow-through
- Confident leadership style with CEO-level communication and stakeholder management
Nice-to-have:
- Luxury interiors or premium home background (bespoke furniture, joinery, fit-out, design-led brands)
- Multi-market experience: GCC + Europe, ideally with US exposure
- Experience building or upgrading a global sales function in a scaling luxury brand