Description:
The Google Ads Specialist will manage and optimize Google Ads campaigns for Halo Electronics in the UAE, driving performance and enhancing ROI in the Media and Telecommunications sector.
Responsibilities
- Manage and optimize Google Ads campaigns (search, display, video, shopping).
- Analyze performance metrics to improve CTR, CPC, and conversions.
- Conduct keyword research, ad copywriting, and A/B testing.
- Monitor budgets and align campaigns with marketing goals.
- Use Google Ads tools, report issues to the Marketing Manager.
- Deliver accurate, timely reports to clients and management.
- Collaborate with marketing team on digital strategies.
- Stay updated on Google Ads trends and best practices.
- Maintain campaign records per company procedures.
- Track working hours and adapt to business needs.
- Perform ad hoc tasks as assigned by Marketing Director or HR.
Skills and Qualifications
- Fluent in English; Arabic is a plus.
- Bachelor’s degree in Marketing, Business, or related field.
- Proven Google Ads experience with strong performance results.
- Proficient in Google Ads, Google Analytics, and related tools.
- Analytical, organized, and able to manage multiple campaigns.
- Strong communication and collaboration skills.
- Independent, proactive, and open to feedback.
- Google Ads Certification preferred.