Description:
Our client, a leading real estate development company, is seeking an experienced Head of Sales, CRM & Marketing to lead overall market strategy, drive revenue growth, enhance customer engagement, and strengthen brand positioning. This is a senior leadership role responsible for integrating sales performance, CRM excellence, and marketing strategy across all projects.
Key Responsibilities
Sales Leadership
- Develop and execute comprehensive sales strategies to achieve revenue, absorption, and growth targets
- Lead, mentor, and manage high-performing sales teams with clearly defined KPIs
- Build and maintain strong broker, channel partner, and investor relationships
- Oversee pricing strategies, project launches, negotiations, and deal closures
CRM & Customer Experience
- Design and implement CRM systems for lead management, forecasting, and customer lifecycle tracking
- Ensure a seamless client journey from initial inquiry through handover and after-sales service
- Leverage data analytics to identify customer trends, retention opportunities, and satisfaction drivers
- Establish customer loyalty programs and feedback mechanisms aligned with premium brand positioning
Marketing & Brand Management
- Lead integrated marketing campaigns across digital, print, outdoor, and events
- Oversee creative direction, media planning, and performance marketing for qualified lead generation
- Ensure brand consistency across all communications, launches, and PR engagements
- Use market intelligence to refine messaging and position the brand as a market leader
Strategic Collaboration & Reporting
- Partner closely with senior leadership to shape business strategy and go-to-market plans
- Collaborate with finance and project teams to align sales targets with delivery schedules
- Deliver regular performance reports, insights, and forecasts to management
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
- Minimum 10+ years of experience in sales and marketing within UAE real estate development or luxury property
- Proven track record of achieving and exceeding sales targets
- Strong expertise in CRM systems, analytics, and performance marketing
- Excellent leadership, negotiation, and stakeholder management skills
- Strategic mindset with strong hands-on execution capability