Marketing Coordinator

Description:

The Marketing Coordinator for the MENA region supports the expansion of iHerb’s local presence by building influencer partnerships, managing brand social media channels, analyzing regional product trends, and coordinating operational projects across the Middle East and North Africa. We’re looking for a self-driven, highly ambitious professional with a drive for continuous business improvement. This role is based in Dubai with a hybrid work mode.

Job Expectations
 

• Social Media Management & Content Scheduling
• Quarterly Planning: Develop and maintain a quarterly content calendar aligned with brand strategies and campaign goals.
• Content Creation: Conceptualize, draft, and polish engaging visual and text copy for all social media channels.
• Publishing & Scheduling: Manage day-to-day content publishing using scheduling tools to ensure consistent delivery.
• Agency Coordination: Serve as the primary Point of Contact (POC) for external marketing and creative agencies.
• Analytics & Reporting: Track performance metrics and deliver routine performance reports with actionable takeaways.
• Community Management
• Monitoring & Engagement: Actively monitor comments, direct messages, and brand mentions across all platforms
• Customer Care: Respond to user inquiries promptly while maintaining the brand’s voice and tone.
• Escalation Management: Identify and flag urgent community issues or risks to appropriate team leaders immediately.
• Strategic Insights: Gather and share qualitative audience insights and community feedback with the broader marketing team.
• UGC & Reward Code Management
• Creator Scouting: Identify, vet, and outreach to emerging content creators and influencers.
• Creator Coordination: Manage ongoing relationships, briefs, and content deliverables with creators.
• Content Management: Organize and curate User-Generated Content (UGC) for multi-channel usage.
• Performance Boosting: Partner with the performance marketing team to select and boost top-performing organic and UGC content.
• Reporting: Measure and report on creator campaign performance, ROI, and UGC engagement.
• Operational & Affiliate Support
• Code Mapping: Map and track affiliate reward codes across promotional channels.
• Payment Submissions: Manage and submit creator and partner payments through Partnerize.
• Financial Audits: Conduct monthly payment audits via Partnerize to ensure accuracy and timely disbursements.
   

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Required

Knowledge, Skills and Abilities:
 

• Previous experience in a Marketing role, ideally in an ecommerce environment.
• Hands-on experience with TikTok, Meta platforms, content creation, or influencer marketing.
• Proficient experience with social media analytics, project management tools (Asana), and affiliate platforms (Partnerize).
• Bilingual fluency in both written and spoken Arabic and English.
• Proactively attempts to solve problems, research answers, and draft comprehensive solutions.
• Strong interpersonal and written/verbal communication skills.
• Good organizational and time management skills with a high degree of accuracy and attention to detail.
• Excellent organizational skills and the ability to multi-task effectively under tight deadlines.