Meta & Pmax Ads Manager

 

Description:

We’re looking for a Performance Marketing Specialist who knows how to turn strategy into measurable growth and leads.

Role Overview

As a Performance Marketing Specialist at Timber, you’ll be responsible for planning, executing, and optimizing paid marketing campaigns that drive qualified leads and revenue. You’ll work closely with the marketing, design, and sales teams to scale Timber’s growth across digital channels.

 

 

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, PMax) and Meta Ads (Instagram & Facebook)

• Drive lead generation for SMEs with strong CPL and ROI focus

• Conduct keyword research, audience targeting, and funnel optimization

• Create high-performing ad copies, landing page briefs, and A/B test variants

• Track and analyze campaign performance using GA4, Meta Ads Manager, and Google Ads

• Optimize budgets, bids, creatives, and targeting based on data insights

• Coordinate with designers and content teams for ad creatives and reels

• Set up conversion tracking, pixels, events, and UTM structures

• Prepare weekly and monthly performance reports with actionable insights

• Continuously test new ad formats, offers, and growth opportunities

 

What We’re Looking For

• 3–4 years of hands-on experience in performance marketing / paid media

• Strong expertise in Google Ads & Meta Ads (lead-gen focused)

• Experience running campaigns for SMEs, B2B, SaaS, fintech, or accounting services

• Solid understanding of funnels, CRO, and landing page optimization

• Data-driven mindset with strong analytical skills

• Ability to manage budgets and scale campaigns profitably

• Comfortable working in a fast-paced startup environment

• Excellent communication and collaboration skills

Bonus Points If You Have

• Experience with B2B lead qualification & CRM integrations

• Knowledge of UAE market, SMEs, or finance/accounting services

• Experience with LinkedIn Ads or YouTube Ads

• Familiarity with HubSpot, Zoho, or similar CRM tools