Product Marketing Specialist

 

Description:

We are looking for a strategic and creative Product Marketing Specialist | Go-to-Market to develop product positioning, marketing strategies, launch plans, and customer-facing messaging. The ideal candidate will connect product development, marketing, sales, and customer insights to successfully bring products to market, accelerate adoption, and support sustainable business growth.

🎯 Key Responsibilities

• Develop and execute product marketing strategies aligned with business and product objectives.

• Build comprehensive go-to-market strategies for new products, features, services, and market expansions.

• Conduct market research to understand customer needs, industry trends, competitive activity, and market opportunities.

• Define target audiences, customer segments, buyer personas, and key purchasing motivations.

• Develop clear product positioning and differentiated value propositions.

• Create compelling product messaging for different customer segments and marketing channels.

• Develop go-to-market plans covering objectives, positioning, pricing, channels, campaigns, timelines, and launch activities.

• Coordinate product launches across marketing, sales, product, customer success, and commercial teams.

• Develop product launch calendars, campaign plans, communication materials, and execution schedules.

• Create sales enablement materials including presentations, product guides, brochures, FAQs, battle cards, and case studies.

• Work closely with sales teams to communicate product benefits, differentiators, use cases, and competitive positioning.

• Develop content for websites, landing pages, email campaigns, social media, advertising, presentations, and other marketing channels.

• Collaborate with product managers to translate technical product features into clear customer benefits.

• Support pricing, packaging, promotional, and product-bundling strategies based on market insights.

• Monitor competitor products, pricing, messaging, campaigns, and market positioning.

• Identify competitive advantages and recommend strategies to strengthen product differentiation.

• Develop customer-facing campaigns designed to drive awareness, consideration, adoption, and retention.

• Coordinate product demos, webinars, events, launches, and promotional activities.

• Gather customer feedback and market intelligence to identify product and messaging improvements.

• Track product marketing KPIs including awareness, leads, engagement, conversion, adoption, and revenue contribution.

• Analyze campaign and launch performance and recommend improvements based on data.

• Prepare product marketing reports, market updates, campaign reviews, and management presentations.

• Work with digital marketing teams to optimize paid, organic, email, social, and content marketing initiatives.

• Support regional or international product launches by adapting messaging and marketing materials to local markets.

• Maintain consistent product messaging and brand positioning across all customer touchpoints.

• Identify new market segments, partnerships, channels, and growth opportunities.

• Continuously improve go-to-market processes, launch frameworks, customer communications, and product marketing effectiveness.

✅ Requirements

• Diploma or Bachelor’s degree in Marketing, Business Administration, Communications, Product Management, or a related field.

• Previous experience in product marketing, go-to-market strategy, digital marketing, brand marketing, or a similar role.

• Strong understanding of product positioning, customer segmentation, value propositions, and marketing strategy.

• Experience developing and executing go-to-market plans and product launch campaigns.

• Strong market research and competitive analysis skills.

• Ability to translate complex product features into clear and compelling customer benefits.

• Excellent copywriting, storytelling, presentation, and communication skills.

• Strong understanding of B2B, B2C, SaaS, technology, consumer products, or other relevant commercial environments.

• Experience working closely with product, sales, customer success, and marketing teams.

• Strong understanding of digital marketing channels and customer acquisition strategies.

• Experience developing sales enablement materials and customer-facing marketing content.

• Ability to analyze marketing performance, customer data, and campaign metrics.

• Proficiency with Microsoft Office, presentation tools, analytics platforms, and marketing technology.

• Familiarity with CRM, marketing automation, content management, and project-management platforms.

• Strong project-management and organizational skills.

• Ability to manage multiple product launches, campaigns, and deadlines simultaneously.

• Strong commercial awareness and understanding of customer buying behavior.

• Excellent stakeholder-management and cross-functional collaboration abilities.

• Creative, analytical, proactive, and results-oriented approach to marketing.

• Ability to work effectively in a fast-paced and changing business environment.

• Experience with product-led growth, lifecycle marketing, or customer adoption programs is an advantage.

• Professional marketing certification is a plus.