Senior Marketing Executive

Description:

The Senior Marketing Executive will be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy to boost brand awareness, obtaining more followers, and generating prospective leads for business development.

Key Responsibilities:

Social Media

• Design and implement social media and communication campaigns to align with marketing strategies
• Create captivating content for all social media pages and channels, including regional news and event updates
• Planning, monitoring, updating and reporting on the ongoing company’s presence on social media
• Accountable for community management across all social media channels

Website

• Accountable for monitoring, updating, and reviewing the website for information accuracy and functional performance
• Develop digital campaigns to increase web traffic
• Accountable for the management of company preparation of blogs, including planning, development and copywriting and publishing on the website
• Primary liaison with the SEO, PPC and Development teams

Marketing

• Support the planning, implementation, and monitoring of marketing campaigns
• Graphic and content design of newsletters, marketing collateral, media releases, exhibitions, tradeshow materials and promotional campaigns
• Launching optimized online promotions to increase company and brand awareness
• Organize and coordinate marketing events such as conferences, webinars, and trade shows
• Accountable for corporate brand consistency

Key Responsibilities:

• Developing new social media and marketing strategies
• Responsible for maintaining company’s social media platform and monitoring user engagement
• Analysing client reviews and other forms of feedback
• Implement new features to develop brand awareness – promotions/competitions
• Conducting market research to better understand the marketing needs of the organization and its target audience
• Contributing towards improvements of branding, PR and lead generation for Creation Business Consultants

What you’ll need:

• Bachelor’s degree in marketing, business administration, or related field
• 5+ years of experience in marketing, advertising, and brand management
• Certification courses in Marketing, digital marketing, advertising tools will be added advantage
• Stellar written and oral communication skills
• Demonstrated experience with #social media platforms (LinkedIn, Facebook, Twitter, and Instagram)
• Experience with #Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere), graphic designing & video editing is desirable