Vas Digital Acquisition & Growth Manager

Description:

We are recruiting an experienced VAS Digital Acquisition & Growth Manager to drive international customer acquisition for mobile VAS, mobile gaming and subscription-based digital services.

The successful candidate must have worked directly for a VAS provider, aggregator, mobile content provider or digital subscription business. Experience gained solely within a telecom operator will not be sufficient for this role.

You will develop creative and cost-effective digital acquisition strategies across multiple international markets. The business currently works with more than 20 telecom operators across 10 countries in the Middle East and Africa.

Key responsibilities

• Develop international customer acquisition strategies for mobile VAS and digital services
• Grow paying subscribers across multiple telecom operators and markets
• Create innovative, low-cost digital campaigns that deliver measurable results
• Optimise acquisition funnels, activation, conversion, retention and churn
• Improve monetisation through subscriptions, carrier billing and lifecycle campaigns
• Monitor CPA, CAC, conversion rates, revenue, retention and customer lifetime value
• Adapt campaigns for different countries, audiences and operator requirements
• Work with product, commercial, technical and telecom operator teams

What we are looking for

• At least five years’ relevant growth or digital acquisition experience
• Direct experience working for a VAS provider, aggregator or digital subscription business
• Proven customer acquisition experience across multiple international markets
• Strong knowledge of mobile VAS, carrier billing and subscription services
• A measurable record of growing subscribers while controlling acquisition costs
• Experience using performance data, attribution and funnel analysis
• Mobile gaming or digital content experience would be highly advantageous
• Strong English communication skills and the ability to work remotely