Brand & Digital Marketing Manager

Description:

We are seeking a dynamic and results-oriented Brand & Digital Marketing Manager to lead global marketing efforts for a premium fragrance division. This pivotal role will be responsible for managing the digital presence, influencer marketing, eCommerce growth, and brand identity across key international markets. The position calls for a forward-thinking professional with strong leadership skills, digital expertise, and a deep understanding of the fragrance industry.

Key Responsibilities:

Own and manage the global top-line P&L for the niche fragrance division

Develop and execute digital marketing strategies, including paid media, social media, and influencer partnerships

Drive global influencer marketing campaigns, with a strong focus on TikTok and content virality

Build and nurture a community of brand influencers across regions

Lead marketing partnerships with eCommerce pulatforms such as Amazon (US, UK, UAE) and other key retailers

Create and roll out D2C eCommerce strategies to enhance brand reach and online sales

Collaborate with global sales teams, distributors, and retail partners to grow brand presence

Implement ATL and BTL campaigns with ROI analysis and performance reporting

Work closely with creative teams to deliver premium visual content and messaging

Contribute to new product development, brand identity building, and visual storytelling

Support internal sales training and competitor benchmarking

Provide detailed reports on NPD timelines, ROMI, and regional sales performance

Desired Qualifications:

Bachelor’s or Master’s degree in Marketing, Business, or related fields

Minimum 10 years of experience in brand and digital marketing, with at least 5 years in the fragrance industry

Strong experience in influencer marketing, eCommerce growth, and brand communication

Familiarity with international markets, and ability to manage cross-cultural campaigns

Previous exposure to Amazon marketplace operations is a major advantage

Excellent communication, leadership, and project management skills

A creative thinker with a keen eye for aesthetics and storytelling

Candidates with strong regional market awareness and multilingual capability (including English and/or Arabic) will thrive in this role