Digital Lead

Description:

The Digital Lead will take ownership of AirQ’s digital ecosystem, including the corporate website, SEO, LinkedIn, social media, paid advertising, digital campaigns and performance analytics.

Working closely with the Head of Marketing, this role will play a key part in positioning AirQ as a credible, defence-first UAE UAS group and converting digital engagement into business opportunities.

Key Responsibilities

Website & Digital Presence

Manage and continuously improve the corporate website, ensuring accurate and engaging content.

Oversee website structure, updates, performance and user experience.

Maintain consistent brand positioning across all digital platforms.

SEO & Search Marketing

Develop and implement SEO strategies to improve search rankings across the UAE, GCC and international markets.

Conduct keyword research and implement technical SEO improvements.

Optimise AirQ's visibility across Google AI Overviews and AI-powered search platforms.

Coordinate Arabic website content with translation partners.

Social Media & Content Management

Manage AirQ's LinkedIn and Instagram channels.

Develop and execute an integrated social media content calendar.

Create engaging B2B content, including posts, newsletters and website updates.

Support leadership visibility and employee engagement through official content.

Digital Campaigns & Paid Advertising

Plan and execute Google Ads and LinkedIn advertising campaigns.

Manage digital marketing activities for major campaigns and exhibitions, including IDEX 2027.

Monitor campaign performance and optimise advertising expenditure.

Analytics & Lead Generation

Manage Google Analytics 4, Google Search Console and Tag Manager.

Develop performance dashboards and monthly marketing reports.

Track website enquiries, evaluate marketing performance and identify qualified leads.

Coordinate with the Sales team to convert digital enquiries into business opportunities.

Team & Agency Management

Manage external digital agencies and platform partners.

Lead the Content & Social Executive once appointed.

Ensure all digital communications comply with company brand guidelines and approval procedures.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Digital Media, Computer Science or a related field.

5–8 years of experience in digital marketing.

Minimum 3 years of experience managing corporate websites, SEO and social media channels.

Previous B2B experience in technology, aerospace, defence or industrial sectors is preferred.

Experience managing digital agencies and marketing campaigns.

UAE or GCC market experience is an advantage.

Technical Skills

Website and CMS management.

SEO, keyword research and technical optimisation.

Google Analytics 4, Google Search Console and Google Tag Manager.

Google Ads and LinkedIn Campaign Manager.

CRM and marketing automation platforms.

Strong B2B content writing and communication skills.

Basic graphic design and video-editing capabilities.

Arabic language skills will be an added advantage.

What We Are Looking For

Strong ownership and accountability.

Strategic thinking combined with hands-on execution.

Excellent communication and content development skills.

Ability to manage multiple projects and deadlines.

Strong attention to detail and brand consistency.

Ability to collaborate with cross-functional teams.