Head Of Marketing

Description:

Role Overview

• Lead Tradeiators’ marketing and growth strategy.
• Scale global user acquisition and build a strong trader community.

Responsibilities

• Manage and scale paid channels: Google Ads, Meta Ads, TikTok, Taboola, MGID.
• Optimize CAC, CPA, ROAS, and LTV.
• Manage marketing budgets and performance campaigns.
• Implement tracking and attribution (GA4, pixels, postbacks).
• Build and optimize the funnel: visitor → register → deposit → battle → repeat.
• Improve onboarding, conversion, activation, and retention.
• Manage social media and community (X, Instagram, TikTok, YouTube, Telegram/Discord).
• Expand affiliate and influencer partnerships.
• Strengthen brand positioning: “Trade against traders, not brokers.”
• Improve website messaging and landing page conversion.
• Provide weekly performance reports and growth plans.

Requirements

• 6+ years experience in performance marketing.
• Strong expertise in Google Ads and Meta Ads.
• Experience scaling paid traffic and managing acquisition funnels.
• Experience in trading, fintech, CFD, or gaming is a strong advantage.
• Experience managing large ad budgets ($100k+ monthly) preferred.
• Strong analytical and data-driven mindset.
• Comfortable working in a fast-moving startup environment.