Marketing Manager

Description:

The Regional Marketing Manager is responsible for the marketing plan & execution to support pipeline goals aligned with the corporate strategy. Working closely with the sales, channel and extended marketing team is required. A comprehensive understanding of the market and channel landscape in order to get the right mix of direct and partner led activities. This is a large region so prioritisation and focus is key to success.

Your Opportunity
 

• Own the regional marketing plan, execution and return on investment analytics.
• Partner with the sales teams in region with effective communication and collaboration to build and execute plans in co-operation.
• Engage with key focus partners to amplify marketing efforts across the region. Motivate, build relationships and mindshare across the channel landscape working closely with the broader channel teams.
• Be an active participant in the global marketing team advocating for local requirements to the wider teams.
• Analytical focus on internal pipeline trends for your region, whats working, what not and what needs to be adapted.
• Budget mgmt for the region, spend, forecasting and reconciliation.
• Accountable for due process and administration of regional activities including but not limited to - partner marketing funding, raising purchase orders and setting up new vendors.
• Engage, excite and motivate internal and external stakeholders to become social media ambassadors for Tenable. Creative thinking and strong follow through on execution.
   

Qualifications
 

• Minimum of 5 years’ experience in marketing technology solutions B2B, channel and direct. Cyber security software a plus.
• Deep understanding of the channel, routes-to-market, reseller business model, marketing to/through/with partners.
   

Demonstrated Experience And Results In The Following Areas
 

• Building and executing a marketing plan, channel and direct, in middle eastern markets.
• Skilled at building and maintaining strong relationships with sales teams, marketing as a partner to sales for success.
• Developing and executing successful channel marketing lead generation programs with channel partners, distribution and resellers.
• Understand CRM (preferably Salesforce.com) and how the CRM system works together with Demand Generation and automation tools (preferably Marketo).
   

Characteristics
 

• Independent worker with high self-motivation and strong sense of getting things done Process driven, organized and project management skills.
• Works well in a fast paced dynamic environment.
• Analytical mindset when looking at and interpreting data for trends in relation to pipeline build.
• Effective communicator across all levels and key stakeholders internally and externally.
• Able to take direction and run with it. Envision the end result, make recommendations, act and leverage your resources to execute and manage obstacles.
• Comfortable bringing information and recommendations to management.
• High attention to detail and accuracy.
• Collaborator, influencer, change agent with an upbeat work ethic where you can take ownership and have fun.