Description:
The Marketing Manager will oversee the full marketing ecosystem of EGC Properties—brand development, content strategy, campaign execution, performance marketing, project launches, events, and cross-department coordination with IT, Sales & Operations.
This role requires a strong leader who can manage a hybrid team (on-site + remote), maintain high creative standards, and ensure the company’s marketing is aligned with business objectives.
Key Responsibilities1. Team Leadership & Coordination
- Manage and lead a mixed team:
- Content Creator (on-site)
- Social Media Manager (on-site)
- Performance Marketer (remote)
- Graphic Designer (remote)
- Assign tasks, monitor workload, ensure deadlines and quality benchmarks.
- Conduct daily/weekly marketing stand-ups and performance reviews.
- Act as a bridge between Marketing, IT, Operations, Sales, and Senior Management
2. Brand & Creative Direction
- Maintain EGC’s brand identity across all platforms.
- Oversee creative ideation for campaigns, videos, photoshoots, reels, and events.
- Ensure output quality — including thumbnails, scripts, copywriting, captions, visuals, and presentations.
- Provide clear briefs to designers, creators, and external partners.
3. Campaign Planning & Execution
- Plan monthly and project-specific marketing calendars.
- Oversee campaigns across Meta, Instagram, LinkedIn, TikTok, YouTube, Google, and WhatsApp.
- Ensure timely delivery of assets for real estate launches, expos, events, open houses, and project marketing.
- Coordinate with Performance Marketer on budgets, targeting, A/B tests, and optimization.
4. Digital Marketing & Performance
- Oversee all paid ads (Meta, Google, YouTube).
- Monitor lead flow, lead quality, CPL, CTR, attribution, and ROAS.
- Optimize performance funnels — creatives → ads → CRM → sales.
- Work with the IT team to ensure correct lead routing and reporting.
5. Content Strategy & Social Media
- Final approval on all content calendars.
- Oversee daily posting, reels, engagement, and community management.
- Approve scripts, copy, headlines, and branding elements.
- Ensure content quality aligns with current trends and business goals.
6. Cross-Department Collaboration
- Work with Sales Managers for campaign priorities and lead requirements.
- Coordinate with Operations for events, signage, company branding, and internal communications.
- Present reports to COO, CFO, and Chairman when required.
7. Reporting & Analysis
- Monitor KPIs: leads, CPL, conversion rates, reach, engagement, ROI.
- Prepare weekly & monthly marketing performance reports.
- Identify gaps and recommend improvements in creative, targeting, or workflow.
RequirementsEducation & Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–4 years of proven experience in real estate marketing (UAE experience preferred).
- Experience managing hybrid teams.
- Strong project management skills.