Sales Marketing Manager

Description:

DASHA FASHION, a premium luxury fashion house specializing in couture abayas, corsets, and exclusive eveningwear, is looking for an experienced and strategic Sales & Marketing Manager to drive both brand growth and revenue expansion across local and international markets.

We are seeking a results-driven professional with a strong background in luxury fashion sales and marketing, who understands premium client psychology, high-end brand positioning, and international business development.

Key Responsibilities:

• Develop and implement integrated sales and marketing strategies aligned with DASHA FASHION’s luxury positioning and growth targets.

• Proactively attract and secure new clients, including VIP customers, luxury boutiques, and wholesale partners.

• Lead brand awareness and revenue growth initiatives across GCC and international markets.

• Plan and execute campaigns, launches, influencer collaborations, and strategic partnerships.

• Oversee digital marketing, social media, and content strategies with a strong focus on luxury storytelling.

• Manage PR activities, events, trunk shows, and client engagement initiatives.

• Analyze sales performance, market trends, and client behavior to identify new opportunities.

• Build and maintain long-term relationships with high-value clients and partners.

• Collaborate with creative, PR, and sales teams to ensure consistency in brand and commercial strategy.

• Monitor KPIs, sales targets, and ROI of marketing and business development activities.

Requirements:

• Minimum 4–5 years of experience in luxury fashion sales and marketing (essential).

• Proven track record in client acquisition, revenue growth, and brand development.

• Strong understanding of luxury customer journeys and relationship management.

• Experience in GCC or international luxury markets.

• Excellent negotiation, communication, and leadership skills.

• Fluency in English; Arabic is a plus.

• Based in Dubai.