Description:
SEE Engineering is seeking a Senior Marketing Officer, reporting directly to the CEO, to strengthen the company's brand presence and support business development across the construction and engineering sector. The role is responsible for planning and executing marketing activities, developing high-quality corporate and project content, and managing the company's digital and offline communication channels to position SEE Engineering as a trusted partner for complex developments.
Key Responsibilities
- Work closely with the CEO to translate business priorities into marketing and communication plans.
- Prepare CEO presentations, speeches, executive messages, and LinkedIn content to build the company's leadership profile.
- Provide regular marketing performance updates and recommendations directly to the CEO.
- Develop and implement marketing plans and campaigns aligned with business objectives and growth targets.
- Manage and maintain the SEE Engineering brand identity, ensuring consistency across all communications and materials.
- Prepare and update corporate marketing materials, including company profiles, brochures, capability statements, and project case studies.
- Support business development and tendering teams with prequalification documents, proposal content, and presentations.
- Manage the company website and social media channels, including LinkedIn, creating engaging content and tracking performance.
- Coordinate project photography, videography, and site documentation to showcase completed and ongoing projects.
- Plan and manage participation in exhibitions, industry events, and corporate functions.
- Coordinate press releases, media relations, and award submissions.
- Conduct market and competitor research to identify opportunities and support strategic decisions.
- Manage relationships with external agencies, designers, printers, and suppliers.
- Track and report on marketing performance, budgets, and campaign effectiveness.
- Coordinate internal communications and employer branding initiatives in collaboration with HR.
Required Skills and Abilities
- Strong understanding of B2B marketing, brand management, and corporate communications.
- Excellent written and verbal communication skills in English, with strong copywriting and editing abilities.
- Experience managing websites, social media, and digital marketing campaigns, with knowledge of analytics tools.
- Proficiency in design and content tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) or Canva.
- Strong project management skills, with the ability to manage multiple deadlines.
- Creative thinking combined with attention to detail.
- Confidence in working directly with the CEO and senior leadership, with sound judgment and discretion.
- Ability to work collaboratively with technical, business development, and senior management teams.
Education and Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5 years of marketing experience, including at least 2 years in a senior or lead role.
- Experience in B2B marketing, preferably within construction, engineering, real estate, or related industries.