Description:
Role Charter (Global Job Title): Business Development Manager MEA: Dental Equipment Business (CADCAM, Imaging, TC & Instruments)
Scope
- Support the deployment of RCO strategic and commercial initiatives within the Region in collaboration with the CCO leadership
- Contribute actively to the development and implementation of local selling tactics required to support the strategic and commercial initiatives in the Region.
- Share responsibility for the Region sell-out results and margin by market and by brand with the CCO leadership
- Provide local support and guidance (new product launches, product training, clinical education, marketing activities, dental solutions …) to the CCO in collaboration with the relevant RCO resources
- Explore new business opportunities within the Region in collaboration with the CCO leadership
- Participates to key projects for the RCO as needed
Reporting Relationships
Direct
Matrix
This Position Reports To
Direct reports to this role
Matrix Manager Of This Role
Matrix reports to this role:
Key Responsibilities
- Develop a close collaboration with the CCO in the Region and provide support in terms of marketing, sales training, forecasting, clinical education, and regulatory activities
- Be the RCO representative for the new product launches, product discontinuations, inventory position, clinical affair activities and quality issues. Contributes to CRM and SFE program deployment.
- Drive regional adaptation of RCO marketing, clinical content and sales tools to ensure sales effectiveness.
- Training all dealers and managing the stocks of the dealers
- Represent the RCO during dental exhibitions and conferences
- Coaching the sales team for Dentsply Sirona and dealers
- Collect business intelligence related to the Region (competition and prices, business environment, distribution networks, promotions, new products launches …) to influence product portfolio and positioning needs.
- Participate to the design and execution of bundles and dental solutions for the Region including collaboration with other RCO BDMs / Product (where applicable)
- Strengthen relationship with local OPLs and dental universities in close collaboration with the CCO Clinical Education team
- Advise and support implementation of regional price strategy
- Share best practices with CCO organization and with other regions
- Support research for potential new markets and/or products
- Contribute to resolution of supply issues when applicable in close collaboration with the RCO Customer Service team.
- Facilitate and support the CCO for product registration in close collaboration with the RCO RA team
- Participate in the Commercial planning, Forecasting and Budgeting processes led by the CCO team