Description:
We are seeking an experienced Business Development & Sales Lead to drive the commercial growth of InstrucTwin across the UAE and GCC. The Sales Lead will be responsible for developing new business opportunities, managing institutional sales opportunities, and building long-term relationships with schools, universities, training providers, and education stakeholders.
This role combines strategic business development with hands-on sales execution and will play a key role in expanding InstrucTwin's presence in the regional education market.
KEY RESPONSIBILITIES
Business Development
- Identify and develop new sales opportunities across schools, universities, training providers, and government education organizations.
- Build and maintain a healthy sales pipeline aligned with revenue targets.
- Research target institutions and identify key decision-makers.
- Develop relationships with senior education leaders and institutional stakeholders.
Sales Execution
- Lead the complete sales cycle from prospecting to contract signing.
- Conduct product demonstrations and solution presentations tailored to client needs.
- Prepare commercial proposals, quotations, and presentations.
- Follow up with prospective clients and manage negotiations through closing.
Account Management
- Build long-term relationships with clients throughout the sales process.
- Coordinate with implementation and product teams to ensure smooth client onboarding.
- Identify opportunities for upselling and account expansion.
Sales Operations
- Maintain accurate CRM records and sales forecasts.
- Prepare weekly pipeline and sales reports.
- Contribute to improving sales processes, pricing approaches, and proposal templates.
Market Development
- Represent InstrucTwin at conferences, exhibitions, and networking events.
- Monitor competitors and market trends.
- Provide customer feedback to Product and Leadership teams. (maketing&tech)
KNOWLEDGE, SKILLS & EXPERIENCE
- 5+ years of B2B sales experience.
- Minimum 2 years selling enterprise technology, SaaS, or EdTech solutions.
- Experience selling into schools, universities, training providers, or public sector organizations is highly desirable.
- Strong consultative selling and relationship-building skills.
- Excellent negotiation and presentation abilities.
- Experience using CRM platforms.
- Strong communication skills in English and Arabic.